Small Business Celebration

This is the channel as of May 13, 2025. When I started there were only 467 subscribers.

Michael Roberts owns a small, but profitable YouTube channel called “Small Business Celebration.” This channel is dedicated to interviewing small business owners in the California Central Valley and getting their thoughts on entrepreneurship, business and life. He came to me November of 2023 with a few goals:

  1. Gain subscribers

  2. Increase viewer time

  3. Bring the video podcast to new groups of business owners

So far, we have done just that AND more! The channel’s subscriber count has increased, more people are watching for longer periods of time, more business owners are aware of our presence, we have added YouTube Shorts + Instagram Reels, and thanks to my suggestion we now have a blog to increase SEO to the channel.

These are some of the YouTube analytics we've experienced since I came on as producer in October of 2023.

My role consists of scheduling guests to be on the show, setting up the equipment, asking questions both on and off camera, acting as a “script supervisor” by making sure we cover everything in the interview, managing the YouTube Shorts topics through market research, looking through analytics and giving input on what we can tighten up, and blogging to increase the SEO.

Check out the blog!

If you want to know what I’ve learned as a Business Podcast Producer, check out my interview HERE!

This season we added a LIVE show and I am a co-host which is so much fun! It is still in it’s infancy stage, but our loyal viewers are really enjoying it!

Here's a fun day on the job as seen on Instagram!

If you want to know more about YouTube and how having a YouTube Producer could help you, don’t hesitate to reach out to me today! I’d love to help your channel take off!

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Jordan Matter